Article by: Perry Romanowski
Two leading US cosmetic trade associations have been confirmed as partners for this year’s in-cosmetics North America exhibition. The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) and The Personal Care Products Council (PCPC) are backing the region’s newest cosmetic ingredients event, highlighting its importance and value to the country’s booming personal care market.
Both partnerships will primarily focus on promotion of the event – which takes place from 11-12 October 2017– to their respective membership databases. The associations will highlight how in just two days, in-cosmetics North America will help professionals in the personal care industry develop and build their businesses thanks to its unique sourcing, educational and networking opportunities.
Following a successful launch in 2016, this year’s event has been extended to further meet the requirements of the US cosmetics market. A new venue – The Javits Center in New York City – accommodates the expanded exhibition floor, offering space for visitors to meet with more innovative ingredient and service suppliers than before, while an increased educational programme focused on latest consumer trends, science and regulations will enable cosmetic manufacturers to update their industry knowledge.
ICMAD and PCPC members will also benefit from an extended experiential features program which includes the addition of a number of new show areas. Alongside the highly popular hands-on Formulation Lab sessions, the Formulation Challenge and Innovation Zone showcase of last year, visitors will benefit from brand new Make-Up and Sensory Bars. The Make-Up Bar will highlight the latest innovations in colour cosmetics, enabling marketers to quickly identify ingredients that can lead to a stand-out product, while the Sensory Bar will showcase products that provide a truly unique sensorial experience. Plus, brand-new Marketing Trails will help marketers navigate the science behind the world’s newest ingredients.
Pamela J. Busiek, ICMAD President and CEO, commented: “We are delighted to be collaborating with in-cosmetics North America once again. ICMAD’s more than 700 members represent the lifeblood of our industry; hardworking small businesses and entrepreneurs. This event strikes a perfect balance between business and knowledge, both of which are extremely important to our members as they work to create the next cosmetic innovation. I know our members will leave the event feeling inspired, informed and ready to shape the future of the cosmetics industry.”
Mark Pollak, Senior Executive Vice President at the PCPC, added: “in-cosmetics North America is becoming an extremely important event for the US cosmetics industry. At the Personal Care Products Council, we represent over 600 companies who manufacture distribute and supply the vast majority of personal care products marketed in the region. This event provides our members with the perfect opportunity to meet with companies that can help them ensure quality, safety and innovation when it comes to developing products in the future, and we are very proud of the partnership.”
Registration is now open for in-cosmetics North America. For more information or to register visit http://www.in-cosmeticsnorthamerica.com.