Article by: Perry Romanowski

As Euromonitor International hails UK consumers among the biggest beauty and personal care spenders in Western Europe, the stage is set for in-cosmetics Global as it returns to London for the first time in 15 years.

2016 has been a year for political and economic changes. With Brexit presenting its own unique challenges, the beauty industry is currently remaining positive with sales in the UK expected to hit the £4bn mark for the first time, while global cosmetics sales increase to $675bn by 2020[1].

The Asia-Pacific region continues to remain the biggest market for cosmetics with 36% of the total market share, followed by North America (24%) and Western Europe (20%)[2]. According to IBIS World, skincare, haircare and make-up are the top three most popular sectors, followed by fragrances, hygiene products and oral cosmetics[3].

However, the influx of advancing beauty technologies, changing consumer shopping habits, the rise of online influencers, shifting regulations and environmental ethical debates are all forcing manufacturers to evolve. As brands look to tempt consumers with the most innovative, on-trend products, in-cosmetics Global will provide a fantastic of opportunity for R&D professionals to source and learn about new ingredients, formulations, and the latest consumer trends.

Taking place at London’s ExCeL from 4-6 April, the event will feature 800 leading and niche suppliers showcasing thousands of products. Visitors will find two new topical features – the Sustainability Corner and Make-Up Bar – that will run alongside more than 100 hours of trends-led sessions, all of which are free-to-attend. 

New show features

In an exciting addition to the world’s premier ingredient event, R&D professionals and formulators will be invited to put new make-up formulations – including eye, skin, nail, and lip products – to the test. The Make-Up Bar has been designed for exhibitors to demonstrate their expertise, enabling visitors to identify innovative pigments and technologies that will deliver the next generation of trend-setting colour cosmetics products.

Sustainability has come to the fore in the cosmetics and personal care industry recently and represents a pressing issue for manufacturers, R&D and regulatory professionals. As such, The Sustainability Corner, an open theatre, will help visitors explore the latest developments and initiatives in personal care sustainability. Participants will walk away with an understanding of what the cosmetics industry is currently doing to support the achievement of the UN Sustainable Development Goals (SDGs) and how they can help them to accomplish this.

A blazing trail of innovation

Product innovation continues to remain a key driver of sales. With ‘one in three’ prestige make-up buyers revealing they purchased a product in order to sample it, in-cosmetics Global is primed to inspire a new generation of products as it expects to gather ingredient suppliers from more than 40 countries worldwide. Ashland, BASF, Clariant, Croda, Dow Corning and Solvay are already among those confirmed to attend.

Novel ingredients launched within six months of the show opening will also be presented   in the Innovation Zone. As one of the most popular areas of the show, cosmetic professionals are invited to touch, smell and feel the products during a series of live demonstrations.

Due to high demand, this year’s show will see the return of the exclusive Formulation Lab. As a purpose-built laboratory, sessions are designed to provide R&D and lab professionals with rare hands-on experience from the industry’s leading experts into how to formulate the latest ingredients. Show-on-show this is a feature that continues to deliver invaluable and practical insights into formulation training that is normally difficult to access. Evonik, Lonza, Nikko, Dr. Straetmans and Symrise AG are among 14 suppliers already confirmed to take to the stage.

 

Interactive platform

The 2017 edition will see the return of the Sensory Bar, a unique feature where formulators will be given the opportunity to touch, feel and try products that offer unusual textures and sensations. Formulations to explore will include transforming and hybrid textures, heating and cooling jellies, butters and powders. Evocative and symbolic fragrances and lipsticks with surprising tastes, will also feature.

As a global platform, the show set-up will enable visitors to easily source new suppliers from specific geographical regions around the world. With country pavilions for Brazil, France, India, North America, South Korea and Spain already established, attendees will be offered an unrivaled opportunity to network with industry peers worldwide.

 

Visit http://www.in-cosmetics.com/ for further information and register online before 3 April 2017 to gain free entry to the event.


[1] Cosmetic & Perfumery Retailers Association (COPRA) http://www.beauty-magazine.co.uk/uk-beauty-market-tops-4bn-for-the-first-time-

[4] Mintel, Trends 2025 Beauty & Personal Care

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About the Author

Perry Romanowski

Perry has been formulating cosmetic products and inventing solutions to solve consumer problems since the early 1990’s. Additionally, he has written and edited numerous articles and books, taught continuing education classes for industry scientists, and developed successful websites. His latest book is Beginning Cosmetic Chemistry 3rd Edition published by Allured.

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