Article by: Perry Romanowski

More than 2,800 visitors attended the second annual in-cosmetics Brazil exhibition last week. With 30 percent more industry professionals joining the show this year, the event has cemented its position as the cosmetics and personal care ingredients show to attend in the Latin America region.

From 30 September – 1 October, at the Blue Pavilion in São Paulo’s Expo Center Norte, the event welcomed international visitors from countries including Argentina, Colombia, Chile, Peru, Venezuela and the USA. Impressively, this year’s event saw a 40 percent increase in foreign visitors, compared to the 2014 event.

Daniel Zanetti, in-cosmetics Brazil Exhibition Manager, said: “We are delighted with the outcome of in-cosmetics Brazil 2015, especially given that 46 percent of our visitors were cosmetics manufacturers, demonstrating the very high calibre of this year’s visitors. By the end of the second day we had more space reserved for next year’s exhibition than the total floor space for in-cosmetics Brazil 2015, which shows we’re on the right track.”

The show also featured a new award, the ITEHPEC (Institute of Technology and Studies for Cosmetics, Toiletries, and Fragrances) Innovation Award, which recognised manufacturers of ingredients that contribute to increasing the competitiveness of the Brazilian cosmetics, toiletries and fragrance industry, through the implementation of innovative projects.

ITEHPEC, the innovation and technology arm of ABIHPEC (Brazilian Association of Cosmetics, Toiletries and Perfumery Industry), announced the award at the event and the winners were revealed by João Carlos Basilio, President of ABIHPEC, at a ceremony attended by over 500 people. BASF took first place, with Chemyunion and Induchem coming second and third respectively.

Speaking following the award win, Sergio Carlos Gonçalves, Director of Marketing and International Business at Chemyunion, said: “We really enjoyed in-cosmetics Brazil 2015. The event was very good, even better than last year. Our sales team felt that there were many potential business opportunities. We also feel very honoured to receive second place in ITEHPEC’s Innovation award, for our Emulfeel SSC Plus ingredient. We know the institution has very strict criteria, focused on innovation, so we’re pleased to have been recognised and rewarded.”

This year’s in-cosmetics Brazil included visitors from a number of high profile companies including Avon, Beiersdorf, Colgate-Palmolive, Elizabeth Arden, Johnson & Johnson, Lush Cosmetics, The Body Shop Brazil and Unilever.

“We can see clearly how the exhibition has evolved since last year, both in the volume of visitors and the number of companies participating in the event. Having the exhibition establish itself in Brazil makes for a great showcase, and means we don’t always need to travel to other events in Europe or Asia,” commented Gustavo Dieamant, a specialist in Research and Development for the Boticário Group.

In addition to the great business opportunities available to visitors and exhibitors alike, one of the highlights of the event was the unique free-to-attend Educational Programme. This year it featured more than 40 hours of seminars, including workshops coordinated by ITEHPEC, Innovation Seminars and Marketing Trends presentations.

Cristina Unten, Marketing Manager at Sarfam, added: “We feel that in-cosmetics Brazil helps us open doors to new business. The exhibition is growing and in addition to the focus on business and innovation, it has valuable educational content. Visitors will find new products and at the same time acquire global knowledge and information on the sector. Before in-cosmetics Brazil launched this could only be accessed in events outside the country. The exhibition helps us open doors to new clients and to connect, and is a great opportunity for clients and suppliers.”

This year the Innovation Zone showcased 18 of the most innovative ingredients launched in the past six months. A new feature for the Innovation Zone, the Formulation Display, provided a space where raw materials were presented in a formulation, allowing visitors to understand its properties and test it. In addition to raw materials, the space also featured a selection of finished products selected by Mintel, who explained the characteristics of these products in specific presentations.

Another popular new feature for in-cosmetics Brazil was the Sensorial Workshop, which provided visitors with a chance to experience, feel, smell and analyse different formulations.

Larissa Rodrigues, Capillary and Body Development Manager at Alona Laboratories, said she visited in-cosmetics Brazil in search of raw materials to add to their new projects: “This event is totally focused on ingredients and that’s exactly what I needed. The exhibition was excellent, focused, and served me very well.”

Lucy Gillam, Director of the in-cosmetics Group, concluded: “We approach the third edition of the event in 2016 expecting strong growth driven by the positive response from exhibitors and visitors. This year, 65% of our exhibitors were international and we saw a significant increase in the number of visitors from outside Brazil.

“Based on this, we have decided to rebrand the show in 2016 as in-cosmetics Latin America. The event is now truly representative of the entire region and a reflection of our activities throughout Latin America.”

The dates for in-cosmetics Latin America are confirmed as 5 – 6 October 2016 and the event will be held at the Expo Center Norte in São Paulo, Brazil.


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