Article by: Perry Romanowski
Welcome to Day 10 of the 30 Days to Become a Better Cosmetic Chemist series
This 30 day challenge is all about giving you lessons and basic exercises that will improve your abilities as a cosmetic chemist.
In this episode
In today’s episode I’ll share:
- What are cosmetic claims
- Why cosmetic formulators need to care about claims
- The 7 different types of claims
- How to support cosmetic claims
- What is meant by the word “puffery”
Relevant to Exercise
Analyze the claims of a product in the marketplace.
Step 1 – Get the label copy and ingredient list
Step 2 – Figure out what claims need to be supported
Step 3 – Figure out how they might be supported
Post your analysis in the comments below