Units sold per month

Hi guys,

If you were just starting out as a cosmetic company, whats a realistic figure for the number of units you'd expect to sell per month in the first year? Lets say you are selling independently through your own e-commerce page and advertising through social media. I know its sort of a question with many moving pieces but would love to know if anyone has had any experience with this.

Thanks!
Cosmetic Product Development
Sussex Research Laboratories Inc.
www.sussex-research.com

Comments

  • That's a very open ended question. I'd /aim/ to break even but as I'm not Kylie Jenner, realistically I'll be ready for a loss.  
  • PerryPerry Administrator, Professional Chemist
    When selling on Amazon, I've seen the number 30 units a day to create a sustainable business.  But I'd suggest you make your first production run minimums (2500 units) and see how good you are at sales.
  • @Perry Thanks!
    Cosmetic Product Development
    Sussex Research Laboratories Inc.
    www.sussex-research.com
  • I would say as Perry, do a pilot study first. Depending on what you are making, sometimes you can get quite a big number of products made by paying for an upscale batch quite cheaply and doing a pilot study with even hundreds rather than thousands and make sure you can sell it!! I always say to clients that you have to be prepared to walk the streets as well or fill up the boot of the car and get out there.
    Dr. Catherine Pratt
    (B.Sc with HONS I , Ph.D Analytical/Organic Chem and Microbiology), Cosmetic Chemistry IPCS)
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