How to Get Labs to Take You Seriously
Hello!
I am a new small company with an idea for a foundation line. I have reached out to multiple labs and no one is getting back to me. I list the kind of product I am interested in making as well as a bit of background information. I can't get anyone to email me or call me back. How do I get a lab to want to work with me? I can't even get past the initial inquiry. I have even reached out to other small indie brands for advice and they do not respond either. I am not sure what I am doing wrong here.
I am a new small company with an idea for a foundation line. I have reached out to multiple labs and no one is getting back to me. I list the kind of product I am interested in making as well as a bit of background information. I can't get anyone to email me or call me back. How do I get a lab to want to work with me? I can't even get past the initial inquiry. I have even reached out to other small indie brands for advice and they do not respond either. I am not sure what I am doing wrong here.
Comments
To begin to be taken seriously you need a brand and an influencer personality. So, first, do you have a brand?
That's probably because you are contacting labs that do not work with color cosmetics. If you google specifically for color cosmetics, then you will find some labs appropriate to your type of product.
I personally do not work on color cosmetics and I advise so in my contact information, yet I still get numerous requests for color cosmetic products.
The reason you are not getting a response is that it's a diversion of time to reply to someone just to tell them that you don't work on color cosmetics. Also, as Belassi noted, many of the color cosmetic requests are from and pardon my language "teenage girls with no money"
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