I'm new to B2B copywriting in the cosmetic formualtion industry, and as such, I'd like to know more about what keeps you guys, and other cosmetic formulation managers, up at night.
While I'm not new to the skin care industry, I am new to understanding the bigger picture environment when you are selecting a new ingredient or deciding to work with a new supplier.
Do you mind filling me in?
Please, be honest; brutally honest if this gets your point across more clearly.
I wish to know how to address your real world challenges and concerns while introducing new products, providing solutions, or introducing new brands.
Thanks in advance.