Competitors don't care about INCI - Cosmetic Science Talk

Competitors don't care about INCI

Design of anti-aging creams, gels, and serums; shampoos; and therapeutic cosmetics. In-house label and box design capability.

Comments

  • http://yeguadalareserva.com.mx/2017/
    Their site. Now, I think I have an idea why they don't list the ingredients properly. Could the secret ingredient be mare's urine? Remember that guy who appeared briefly with the camel urine project?
    Design of anti-aging creams, gels, and serums; shampoos; and therapeutic cosmetics. In-house label and box design capability.
  • LMAO it's even misspelled. I came across that brand a few months ago doing research about animal shampoos, it was actually presented like a leading case on the niche. The curious thing is that they exported it to Europe and Middle East. With that label, really??.
  • Who cares. You could spend a lifetime chasing these types of brands. My approach.... focus on mmy own brand and get on with it.
    Dr. Mike Thair
    Cofounder & Chief Formulator
    Indochine Natural
  • There is no way I am making a product with urine. I can hardly imagine the negative marketing impact on the rest of our products.
    Design of anti-aging creams, gels, and serums; shampoos; and therapeutic cosmetics. In-house label and box design capability.
  • @mikethair - I agree. There is so much work to do to market your own brand that worrying about competitor's is not productive. The key is to find your audience, make products for them, make them love you, and what your competition does is irrelevant. 
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