So, in an article on cost cutting the other month, Perry mentioned one of the biggest things one can do is cut the fragrance. I made a face wash the other day for friends and family with around .8% fragrance and, while one is washing, it's pretty fragrant. Maybe could have done .7 or even .6.
But, the product is close to the nose during use. So, my question is, for products which are specifically designed to scent the skin (excluding ethanol based fragrances) such as body wash, shower gel, body creams, etc... what is a typical fragrance usage rate? Surely not just .8, no? With my own tests, when one isn't using the product around the face, it's hard to smell the products in the shower -- let alone fill the bathroom like some commercial body washes do. I am an amateur perfumer and still learning how to design fragrances specific to end products (such as a body wash). But, assuming I have an appropriate fragrance, is 2% in a body wash too much?
I appreciate you're thoughts and comments!!!