What type of cosmetic marketing does your company employ?

PerryPerry Administrator, Professional Chemist
Here's a thought provoking piece about some of the recent popular celebrity brands and their relation to the EWG.  

http://dailycaller.com/2015/08/17/the-nontoxic-scam-scaremongering-for-fun-and-profit/

I'm curious how many people work for scaremongering brands and for the people who don't what strategy do you use to market your cosmetics?
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