WWD Top 100 Cosmetic Companies 2014 - Cosmetic Science Talk

WWD Top 100 Cosmetic Companies 2014

Comments

  • I've just got it... If anyone is curious... top 10 in 2014:

    1 - L'oréal
    2 - Unilever
    3 - Procter & Gamble
    4 -  Estée Lauder
    5 - Shiseido
    6 - Beiersdorf
    7 - Avon
    8 - Chanel
    9 - Johnson & Johnson
    10 - Kao Corporation.

    Curious note: Korean companies are quickly going to the top 10. AmorePacific already is the 14 (aims to be the 10 already next year and 5 in 2020). LG already is the 20. 
  • Thanks for the update!

    I'd be curious to see what they count in terms of sales.  It is surprising to me that L'Oreal is above Unilever and P&G.  Both of those are much larger companies.

  • Perry: that's due the fact their study only counts cosmetics. P&G and Unilever are bigger if you also count their food, diaper business etc.
  • pmapma
    edited May 2016
    Now there are the results for 2015:

    1 - L'oréal +12.1%
    2 - Unilever +13.2%
    3 - Procter & Gamble -11,1%
    4 -  Estée Lauder +1%
    5 - Shiseido +10.4%
    6 - Beiersdorf +7.1%
    7 - Johnson & Johnson -7%
    8 - Chanel +1%
    9 - Avon -17.5%
    10 - Kao+3%

    Avon declined a lot in 2015 (-17,5%/sales). On the other hand, AmorePacific jumped to #12 position (+22,8%) and LG to #19 (+27,3%/sales). 
  • Damn, I missed getting in again. LOL
    Design of anti-aging creams, gels, and serums; shampoos; and therapeutic cosmetics. In-house label and box design capability.
  • P&G slipped this year due to selling off brands right?
  • @Perry: yes. And the strategy of focusing on its core brands (Olay, SK-II etc.) is working, because their profits are increasing. The president of P&G beauty said it was a mistake the acquisition of many beauty brands some years ago:

    http://wwd.com/beauty-industry-news/beauty-features/masahiko-uotani-global-forum-wwd-beauty-ceo-summit-10428012/

    Avon, on the other hand, is suffering from a lot of problems. Some say they even can bankrupt:

    http://www.economist.com/sites/default/files/avon_w_school.pdf
  • @pma: Many thanks for the links! Good to know Avon are in trouble, they are no. 1 in Mexico according to the Euromonitor reports, and Mary Kay presumably should also be having problems if the reasons given in The Economist are correct.
    I also noted this: "Customers no longer order through catalogues." In which case I wonder why the hell Lush (Canada) produces an 83-page full colour catalogue that resembles a large format novel. (Lush's prices for some products are insane. Who pays $44 for a 500mL shampoo?)
    Design of anti-aging creams, gels, and serums; shampoos; and therapeutic cosmetics. In-house label and box design capability.
  • Who pays $44 for a 500mL shampoo?

    People you want as customers!
  • edited June 2016
    @Belassi has a taken a special shine for LUSH it seems. 
  • Significant changes in the 2016 list... Now, the top 10 of the world are:

    1 - L'oréal;
    2 - Unilever;
    3 - Procter & Gamble;
    4 - Estée Lauder;
    5 - Shiseido;
    6 - Beiersdorf;
    7 - Amorepacific;
    8 - Kao;
    9 - LVMH;
    10 - Coty.

    The Korean Amorepacific is in the top 10 for the first time. Soon we may see another Korean company in this list: LG. K-beauty is becoming really huge... 
  • Very interesting changes.
Sign In or Register to comment.