Arm & Hammer "Natural" Deodorant - Class Action Lawsuit Over "Natural" Claim

MarkBroussardMarkBroussard Member, Professional Chemist
edited March 2015 in Formulating
Chemist/Microbiologist formulating in the Organic & Naturals arena under ECOCert/Natural Products Assn/Whole Foods/National Organic Program guidelines focused skincare & haircare products. 

See website for details www.desertinbloomcosmeticslab.com

Comments

  • Their marketing schtick has caught up with them.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • PerryPerry Administrator, Professional Chemist
    Very interesting.  I wonder what would have happened if they went through with the lawsuit.

    Also, I wonder what exactly the lawsuit claimed.  The article just says the lawsuit was because their product didn't contain only "natural" ingredients.  Isn't pretty much every ingredient both "natural" and non-natural?
  • MicroformulationMicroformulation Member, Professional Chemist
    Perry makes a great point. I reread the article to see if they used a qualifier for what is "natural." Again unless they endorse and cite a credible natural standard they really have a difficult time proving what is natural and not natural.

    markfuller@microformulation.com Microformulation.com Microformulation Cosmetic Consulting provides Custom Formulations for both large Commercial accounts as well as smaller entrepreneurs. We can provide Naturally compliant Formulations under the NSF, NPA, Whole Foods and USDA Organic Certifications. BS.Pharm Albany College of Pharmacy, Union University.
  • MarkBroussardMarkBroussard Member, Professional Chemist
    edited March 2015
    I think the major issue is that they use Triclosan as the antimicrobial in the formulation which is completely synthetic.  But, they also use diglycol, propylene glycol, EDTA, colorants, etc.

    I suspect that the class action lawsuit was settled because Dwight & Church did not want the negative PR from a full-blown suit and betting that very few consumers are going to actually apply for the refund.


    Chemist/Microbiologist formulating in the Organic & Naturals arena under ECOCert/Natural Products Assn/Whole Foods/National Organic Program guidelines focused skincare & haircare products. 

    See website for details www.desertinbloomcosmeticslab.com
  • I think it is imperative for marketers to watch their claims and the psychological effect it can have on consumers. I feel the best thing is to be conservative and let the consumers make their own judgments. There was the case of Estee Lauder in 2013, here.
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