Article by: Perry Romanowski

Hey everyone, I just wanted to let you know that I am making the trip out to one of the premiere cosmetic industry trade shows; In-Cosmetics. It is being held in Milan from March 29 – 31, 2011. I will be spending some time at the Allured booth introducing people to the relaunch of the Complete Cosmetic Chemist training program. If you want to learn more about the program, just take a look at this cosmetic training program introduction video.

Why go to a cosmetic trade show?

While it is going to be great just to go on a trip to Europe, there are a variety of reasons attending an industry trade show is a great idea. Here are just a few ideas off the top of my head.

1. New technologies – Not only will you find the latest raw materials, but you’ll also get to see advances in testing devices, batching equipment, and even packing innovations. As a cosmetic chemist, these things can help revolutionize the way you do your job. Even if you don’t buy the equipment, it may spark an idea of how you might do something different using your current lab set-up.

2. Networking – The cosmetic industry is a small and friendly one. In-Cosmetics is one of the largest trade shows and a good percentage of people in the industry go. And usually the people that go are people in positions to make buying and hiring decisions. If you are looking to sell your product or service, there is no better place to find people who would be most interested than a cosmetic industry trade show.

3. New ideas – One of my favorite things to do is just to walk around the trade show exhibits and let my mind wander to new ideas. I keep a notepad with me and record all my random thoughts. These have actually led to projects that went on to become real products. It’s a forced ideation session that can keep you busy developing new products for months or years to come.

I can’t wait to check out the show and to be inspired.

Are you going to the in-cosmetics show? Leave a comment below. Be sure to stop by the Allured booth and say hello.

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